Reasons To Invest In Organic Search Traffic

No one is strange to the universal phenomenon in the digital industry, which is an individual with a digital business wants loads of traffic on their website. This phenomenon doesn’t exclude you if you also possess a digital business.

Each time you revamp your webpage or post new content, you peek at your website to check the number of visitors.

This may take a toll on you because, in many cases, it takes a couple of months to increase website traffic and online visibility. However, you can pace things up by investing in paid ads to bring traffic.

If you are not interested in paying for ads to pull consistent traffic, you dream off on your website. Then you should invest in Organic Search Traffic.   

As many prosperous digital businesses and digital gurus consider Organic Search as the Golden Goose.

What Organic Traffic has for you?

The way organic traffic work is simple. Traffic comes to your website when someone searches for something on Google and clicks on your listed website in the search engine results pages (SERP). That click brings them to your website, which means you received organic search traffic.

This works best, as everyone in the world reaches for search engines in everyday life. Whether they are pre-teen or teenage or middle age.

Everyone is connected through the information on search engines.

Organic search brings genuine traffic, and getting the traffic from search engines is nothing less than a big deal. But generating such traffic comes with a catch, which is your website should stay on the first or second page of Google. The reason is that most searchers never go beyond the first and second page of a search engine.

Staying on top of the SERP is tough, as the top spots are in demand. Being on the first and second page of Google is like opening something on Wall Street, where a customer is guaranteed to be on your doorstep.

With such cutthroat competition, marketers rely on paid ads, which are effective and powerful.

Up till now, you may have decided to go for paid ads as it is hassle-free. Go for it, if you have loads of money because once you stop investing in paid ads, all your visibility and traffic will vanish. So, organic traffic is a better option, it is reliable and benefits you for a long time.

Let’s guide you through the reasons you should choose Organic Search Traffic.

1. Organic search traffic brings in highly qualified prospects

Quality and quantity in traffic go hand in hand. But quality is superior to quantity because you want every visitor to turn into a potential customer. This can only happen when anyone with a certain intent type in a query, click on your website in SERP and get satisfied by the content posted on it.

The important thing for you is that you understand the search intent of your potential customer. Search intent can be predicted by the keywords your prospective customers use.

Here are four kinds of keywords that potential customers usually use.

Informational keywords

These keywords are used by avid searchers who are on the hunt for particular information. To get solutions for their problems.  

Navigational keywords

These keywords are used by people who are searching for a certain website. If they enter your brand, site or product name, that’s called navigational search.

Transactional keywords

These keywords are connected to traffic conversions. This means the customer is ready to convert. In this case, conversion doesn’t bring the certainty of a customer buying a product. The conversion could mean downloading an e-book, watching a video, signing up for a free consultation, creating an account, etc.  

Commercial keywords 

These keywords indicate potential customer purchase intent. This keyword used by the potential customer shows they are ready to buy.

Understanding all this can give your profound insight into organic search traffic.

2. Reliable approach means Organic search traffic 

Paid ads and PPC are jinxed. Why?

Because it feeds on costly investment, constant manipulation and high-end maintenance. Sure, the pro of Paid ads and PPC is, that it does the trick for you by bringing you quick results but it comes with a big con, that it is all short-lived.    

On the contrary, organic search traffic is reliable and long-term. Organic search traffic heavily depends on SEO and all it needs is high-end maintenance. To stay evolved with ranking and algorithm factors of Google. You have to bring your A-game on SEO to boost organic search traffic.

Don’t forget SEO is the core element that improves organic traffic.

3. Organic search is economical over long-haul 

Paid traffic campaigns are costly. If you doubt it. Search for the average CPC (cost-per-click) or PPC (pay-per-click) for some top industries. Per click, the costs do not cost a fortune but it also doesn’t guarantee customer conversion.

To increase CTR (Click-Through Rate), one needs to run constantly paid campaign tests to lower your CPC (cost-per-click), this constant running of the campaign becomes expensive.  

Against the CPS or PPC, the organic search traffic strategy costs low and gives out heavy returns. Moreover, the traffic it brings has a high potential to convert.

Conclusion

Bringing your website into the eyes of potential traffic is tough as nails. However, there are many options to drive traffic. It’s on you, what option you choose, CPC, organic traffic strategy or anything else.