We live in the Digital Age today; the internet has become a crucial part of our lives intertwined in every aspect from our day to day activities, to leisure, to work related. There are an estimated 1.75 billion websites on the internet and as you’re reading this a few more just got added to the list. Even though around 400 million are active, it’s a big number nonetheless so it’s important to make sure your website stands out and these can be achieved through using the right website design trends.
Users are now getting harder and harder to impress, they usually shy away from old boring and repetitive content. To counter that you use dynamic content as it enables them to have access to information pertaining to a varying degree of subjects, which keeps the user engaged and asking for more. But what exactly is dynamic content you ask? Well to put it simply everything the user does, likes, dislikes, habits, etc. is available on the internet. Through dynamic content you can use that to your advantage as it helps in understanding what the user wants to see or what will appeal to them the most thus maximizing their engagement.
Voice Activated Interference
In the near future, typing will have become a thing of the past and voice activated interfaces will soon take-over. Even nowadays a lot of internet users use voice commands to surf the web rather than type and with the introduction of voice-based AI-powered digital assistants like Siri, Alexa or Google Home, we have seen a rise in companies and brands exploring its full potential.
Accessibility and Availability
It’s about time we start taking disabilities seriously and truly give all our users the complete experience. Given we’re living in the 21st century, future websites need to focus on functionality specifically pertaining to accessibility and availability for all groups.
Now it is becoming increasingly harder to keep viewers engaged, they prefer content which is concise and to the point. One way it is achieved is through the use of GIFs which helps in keeping the viewer engaged and complete its intended purpose as well, whether it be informational, entertaining or both.
Each hue of color represents an emotion or a feeling. Using the right color scheme can have a significant impact on your brand’s image. So, choosing the right color scheme for your brand is crucial.
Thumb friendly user interface
It is becoming clear that mobile phones are now the product of choice for many users to surf the web. Research indicates that over 60% of all internet surfers use mobiles as their device of choice. So, it’s clear that a thumb friendly interface will become a must to provide users with increased comfort and easier navigation.
This trend goes hand-in-hand with our #6 trends and they both compliment each other like yin and yang. Dynamic scrolling means all your website’s content is placed on your home page in a very clean and aesthetically pleasing manner. This not only keeps the user engaged but keeps it simple as well as making it easier for them to navigate through your website by minimizing friction, which the users may feel. You can increase your website’s aesthetics even further through incorporating parallax scrolling into your website design (the background moves at a slower pace than the foreground images and content, creating an optical illusion).
Clear message on focus
The internet is now cluttered with information and the attention span of the average user is no more than 8 seconds, so it is important that your core values, mission and unique selling point is condense into a short message that gets across to the consumer quickly.
Data visualization helps in explaining and visualizing data so it can be easily understood and interpreted by users. Websites can use information graphics and visual graphs to help the audience gain a better insight into whatever they’re searching for.
Frosted Glass effect
Aesthetics are an important part of creating an eye-catching design especially for a website which is based completely on visual appeal, it can affect how we perceive, use and remember it. You can take it a step further with the frosted glass effect to add a unique feel to your design to further entice users to see what’s hidden behind.
Page Load Time
No one likes waiting for pages to load anymore and data has shown that users don’t spend time on a page that takes more than 2 seconds to load. Optimizing your website is imperative to converting and retaining leads.
Lead generation Forms
Email addresses are not only essential in maintaining rapport between consumers and the brand, but they help expand your market size by growing your following, gathering more customer reviews and improving lead quality whilst generating more business opportunities. But keep the form short and concise to make sure the target audience does feel it’s over sharing its personal details.
Interactive Chat Bots
Chat bots are now being integrated into websites as they offer faster customer service which is available for use 24/7. Although some people have shown reluctance and voiced their concerns over the lacking of a human element in their conversation, technology continues to improve and overtime this hurdle may be overcome.
Interacting with your audience is a sure way of retaining them as it makes them feel empowered and allows the website owner to simultaneously expand their reach, which they wouldn’t have been able to achieve through conventional ways.
Virtual Reality is definitely not a new trend but it has many applications. Products can be virtually showcased to highlight specific features, giving customers the chance to ‘test’ the product before buying it. Nonetheless the possibilities are endless.
Empty space doesn’t mean there’s more space to fill in with content. Overcrowding your website will not only make it difficult for the audience to surf through the website but also increase cognitive load and make it more difficult to get the message across. To put it plainly, don’t go overboard, keep it simple and minimal.
Illustrations are one of the key methods to grasp the audience’s attention, they hold the power to divert the viewers’ attention to one specific aspect or part of the website while seamlessly blending in with the rest of the website.
So, in summary, you’ll definitely notice all these popular website design trends popping up on websites old and new as we hit 2022. If you want to incorporate these top ten design trends and much more onto your website, then reach us out at Key For Designs and we will optimize your website to ensure optimal and sustainable growth whilst paving the way to 2022 and beyond.
We not only offer web development services but also web marketing, web portal, e-commerce, brand development, creative copywriting, social media marketing, search engine optimization and a lot more.